Pay Per Click (PPC) Services in Nigeria


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Understanding Pay Per Click (PPC)

Recent times have shown the digital landscape is still growing and websites are growing at an incredible rate. From SMEs and organizations to ecommerce brands and business owners, almost everyone is looking for a way to promote and maximize every possible online conversion path.

However, expanding marketing opportunities presents a much bigger challenge, as some companies do not appear to be their target audience despite the presence of advertising tools and digital marketing channels. As a result, market participants work hard and online marketing efforts have made little progress.

PPC is an inexpensive way to place ads on search engines and websites. With pay-per-click (PPC) advertising, you pay only when a user clicks on your ad. It also gives you control over your budget and how much to allocate to your advertising campaigns.

Web design, social media marketing, and search engine optimization (SEO) are some of the most important aspects of brand awareness. But the problem with SEO and other internet market strategies is that if you want quick campaigns and fast ROI, you put a lot of time, effort, and investment into the results. Advertising with every click is an interesting option. Take full control of your paid search engine marketing and get positive business results with targeted pay-per-click services.

pay per click ppc advertising

How PPC matters to your business with statistics

60% of consumers who log into e-commerce sites through PPC ad campaigns are more likely to buy the product.

One-third of users clicked on Google search ads because these ads directly responded to their queries.

Advertising campaigns on the Google Display Network can increase web traffic by up to 300%.

49% of users clicked on Google text ads, 31% of users clicked on shopping ads, and 16% of users clicked on video ads.

The average clickthrough rate (CTR) of the ads in the top position of the SERP is 7.94%.

Search ads can increase brand awareness by up to 80%.

73% Local mobile phone searches lead to offline purchases.

Pay Per Click - PPC Management Services

Search Ads

Text and search ads that appear in Google’s organic search results provide customers with information about your business and links to contact you on mobile devices. Text ads appear at the top of organic search results, along with links to your business listing and mobile audience.

Display Ads

Display ads shown actually reach over 90% of internet users. Display ads appear on Google partner websites and are intended for users who visit industry-related websites. Advertising expands the display of data and text to attract Internet users’ attention and encourage action.

Social Ads

Paid social media advertising is the quickest method of paid advertising services. Social ads appear on social networks such as Facebook, LinkedIn and Twitter. They are programmed to reach out to target audiences based on their hobbies, networks, and interests. Social media ads are ideal for brands with a strong social media presence and target market.

Remarketing Ads

Remarketing is one of the best ways to attract customers with high conversion rates and double turnover. Remarketing ads remind people who have already visited your website to come back and push them to convert. Unlike search engine advertising, remarketing is less competitive and relatively inexpensive due to targeted customer segments.

Shopping Ads

Shopping ads are great for sites with a large number of products. These PPC ads appear in carousels above or next to top Google search results, allowing potential customers to see products and prices on Google SERPs before visiting individual websites. Common listings include product photos, prices, and seller names. They appear at the top of organic search results and have a high CTR.

Social Ads

Paid social media advertising is the quickest method of paid advertising services. Social ads appear on social networks such as Facebook, LinkedIn and Twitter. They are programmed to reach out to target audiences based on their hobbies, networks, and interests. Social media ads are ideal for brands with a strong social media presence and target market.

We can help you with all kinds of online Ads such as Google Ads, YouTube Ads, Facebook Ads and Gmail Ads. Whether you reside in Lagos, Abuja, Port Harcourt, Benin or anywhere in Nigeria, we have got you covered.

A great opportunity to gain a foothold in your marketplace either for business growth or expansion, a well planned PPC can make it happen. It is important that there is a return in investment when using PPC because it can be expensive. But when it is implemented correctly, the benefits can be super great for your business while maintaining your competitive landscape.

Advertising on Google can be expensive. This is because they use a pay-per-click model, which means you pay every time someone clicks on your ad. However, the traffic is usually of high quality. Your target audience is looking for your products or services, and these products or services are usually worth the money. We encourage our customers to consider the average lifetime value of their business. Once you understand this, determine the maximum amount you are willing to spend to acquire customers. With an experienced paid search manager, we believe that we can help you increase brand awareness while gaining new customers at a profitable rate over time.

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