BRT Bus Advertising and Branding Services in Lagos, Nigeria
One of the most effective and non-intrusive ways to reach a wide target audience in a city of an estimated 18 million people, with over 5 million daily road users, is advertising and branding on BRT buses. Why? They move across major roads, and each bus can get as many as 30,000 to 100,000 daily impressions. For its reach, it is very cost-effective.
Take your business, brand to the next level utilizing the BRT Bus Advertising services by Kingsballpen Media Services. Lagos state with an estimated population of over 18 million people offers unlimited opportunities for businesses and organizations in almost all industries to thrive and grow. There are also numerous avenues to advertise your product or services to your targeted audience. One fantastic marketing strategy is the use of the BRT buses. It is a brilliant means of advertising in Lagos, Nigeria. This channel of advertising conveys over 1,000 different campaigns monthly since its inception. A very sure method to get your product in the face of people in Lagos is on BRT Buses. The Buses ply major routes and can be found at different ends showcasing your product or services.
A bus can receive up to 100K impressions per week. Depending on the route, others can receive as high as 300k impressions per week. Obviously, this is because they are not constrained to a single location. They gain tractions as the buses traverse the breadth of the city through various routes. This makes transit advertisements just like the other forms of outdoor advertising ridiculously low cost, especially when you consider how much it costs per impression.
A lot of brands are leveraging BRT Bus advertising to get their messages across without being intrusive.
It is beneficial for campaigns, promotions, awareness, call-to-action and other forms of marketing strategies.
You also have the opportunity to target a particular route or all routes depending on your audience reach.
Types of BRT Buses Advertising Services, the buses routes and target audience
There are two types of BRT Buses managed by different companies in partnership with the state government. Each of the type of buses varies in costs for advertising.
THE NEW LAGOS BUSINESS BLUE BRT BUSES
The new BRT bus seats an average of 54 people. It is fully air-conditioned and comfortable.
Unlike the older blue BRT bus, the New BRT bus offers just the exterior for advertising. As regards pricing, you can get a good discount depending on the number of BRT buses you want to brand at a time and the number of months you want to implement your marketing campaign.
The routes include Ikorodu – Berger – TBS, Berger – Oshodi, Oshodi – TBS, Oshodi – Berger, Leventis – Berger, Alapere – TBS, Ikeja – Alausa, Oworonshoki – TBS, Oworonshoki – Oshodi, Oworonshoki – Beger, Park & Ride – TBS, Leventis – Oshodi, TBS – Berger, TBS – Oshodi, Oshodi to Abule-Egba.
THE PRIMERO BLUE BRT BUSES
The Primero BRT buses have been around for a while. They ply the popular ikorodu to TBS route and some other routes in Lagos.
The Primero BRT bus offers two options for advertising; the exterior and the interior parts of the bus. As regards pricing, you can get a good discount depending on the number of BRT buses you want to brand at a time and the number of months you want to implement your marketing campaign.
The routes include Ikorodu – Mile12, Agric – Mile12, Owode – Ikorodu, Mile12 – Fadeyi, Mile12 – Ikorodu, Ketu – Fadeyi, Ojota – Fadeyi, Ojota – Mile12, Maryland – Fadeyi, Maryland – Mile12, Idiroko – Mile12, Obanikoro – Mile12.
And others are Palmgroove – Mile12, Onipanu – Mile12, Fadeyi – Mile12 , Barracks – TBS, Stadium – TBS, Mosalashi – TBS, Iponri – TBS, Costain – TBS, Leventis – Fadeyi, Oyingbo – TBS, Yaba – TBS, Jibowu – TBS , Adekunle – TBS and Alagomeji – TBS, Oshodi to Abule-Egba.
THE RED LAG BUSES
The Red Lag Buses are the first set of BRT buses in Lagos before the emergence of the Blue Buses. Over the years, there are been new additions to the red buses operating both the mainland and the island.
It is important we emphasize on the difference between the red buses on the island and the mainland. The Red Lag buses operating on the Island part of Lagos charges more than the mainland buses due to differences in ‘target audience’.
The red lag buses cover virtually every major Lagos route: from Ikorodu (Inside) to Ketu to Ojota to Onipanu to Ojuelegba to Stadium Barracks to Costain to Carter Bridge down to CMS – TBS. They are also present in LEKKI Ajah. The RED Lagbus has the widest brandable space of all the two types of BRT BUSES available in Lagos.
