What do investors look for when they read a business plan?
Emmanuel Oladipo2022-10-11T17:51:52+00:00You shouldn't anticipate that everyone you give your
business plan to will read it in its entirety. Actually, you can only rely on them to skim it. Investors are aware of what they want to see in a plan: a company that will expand quickly and one day generate a sizable profit. For instance, venture capital firms anticipate making a five- to seven-fold return on their initial investment on average.
Remember that most of the time, investors invest in a business rather than a "product." Many excellent goods have failed because their creators lacked the necessary marketing skills. So make sure to demonstrate your knowledge in marketing your goods or services.