What is the best outdoor advertising medium?

Emmanuel Oladipo2022-10-12T10:19:05+00:00There are really no best advertising mediums. It all depends on your target audience and budget. BRT/mass transit buses move across cities and can be very effective, but even something as little as a Kwik tower can be more effective as it can cater to a smaller community or region.

Can you advertise anything using outdoor advertising mediums?

Emmanuel Oladipo2022-10-12T10:15:24+00:00While you can run various types of ad campaigns, some may be subject to scrutiny. The use of words is crucial to scrutiny. If they are misleading or too appealing they will be denied by the approving body in Nigeria which is APCON. There are some industries that can not run ad campaigns in Nigeria such as the illicit or x-rated industries.

What is the most effective outdoor advertising medium?

Emmanuel Oladipo2022-10-12T10:09:21+00:00They are all effective. Using more than one medium makes your ad campaign more effective because the goal is to embed your communication into the minds of your target audience. So the more they see it, the more the message is established in their minds. You will be competing with many other adverts, the goal is to ensure yours gets to the conscious mind of the audience. The key factors are the message (how creative it is), the duration, the medium and the number of used mediums. Does this mean using one medium limits your campaign reach? Not exactly, you will just need to have more effective planning.

What is the duration for advertising on outdoor advertising mediums?

Emmanuel Oladipo2022-10-12T10:03:14+00:00All outdoor advertising mediums are billed per month or annually. Annual billings attract discounts unlike when selecting to run for a month. Each duration can be renewed.

What is the difference between static and digital billboards?

Emmanuel Oladipo2022-10-12T09:39:03+00:00Static billboards that display one advert/campaign at a time. It is printed over a large display board. While digital billboards display a short video advert/campaign. Unlike a static billboard that displays one ad always, a digital billboard can have multiple videos.

What are the types of outdoor advertising you provide?

Emmanuel Oladipo2022-10-12T09:35:13+00:00We provide a wide range of outdoor advertising. This includes; billboards (both static and digital billboards), BRT/Public Mass Transit bus branding, Street light lamp post branding, Kwik towers (signposts on pavements), overhead/pedestrian bridges, bus stop shelters, and market activations.